Visibility is no longer a luxury in logistics; it is a required element in each shipper's supply chain. As dependence on technology grows, shipping managers have grown to expect more and more visibility on each load rewarded to the broker. This expectation will only increase as more tools hit the market and the industry continues to grow. EZ Loader TMS tackles this requirement with a tool belt of tracking integrations, including Macropoint and Trucker Tools. Also available is EZ Text Tracking, which is included with all accounts. With these visibility tools available, every brokerage should be able to provide the shipper with the visibility to meet their needs. This increases the trust and relationship with the driver and allows the broker to update the shipper.

What sets EZ Tracking apart is its simplicity. Unlike other solutions requiring complex setups or additional hardware, EZ Tracking is built into EZ Loader TMS and utilizes SMS text messaging. This ensures that every broker, regardless of their technical proficiency or the size of their operation, can leverage live updates to improve operational efficiency and allow for pinpointed driver locations. This feature enhances operational visibility and reduces the time and effort traditionally required for driver updates. Check calls are only needed if the driver does not accept the ping request, saving precious time in the broker's day.

Traditionally, the communication between a broker and a driver consisted of a check call to the driver, or calling the dispatcher for an updated location of their driver. With integrations to some of the top tracking partners in the industry, Text Tracking, and Load Status Update Requests. EZ Loader TMS has surpassed traditional communication barriers by enabling brokers to request specific location and ETA updates from carriers. This capability allows for the seamless flow of information, which can be manually or automatically relayed to customers. By providing these updates, brokers can improve customer service, fostering trust and transparency, which means more loads and more GP from each shipper. This direct line of communication ensures that all parties are informed, reducing uncertainties and building stronger relationships between brokers, carriers, and shippers.

With the implementation of Load Status Request and Automation, EZ Loader TMS changes how brokers manage and update load statuses. Within this request, the broker has the option to automatically update the status of the load, as well as notify the customer of the changes in an update email that gives key information to the shipper. By facilitating a direct flow of vital load information, brokers can maintain accurate and up-to-date information, further allowing them to offer better visibility and service to their clients.

Customer Portals are essential for enhancing visibility and information flow in logistics, providing customers with critical insights and visibility over their shipping processes. By offering a free login to EZ Loader TMS's portal, customers can access a branded dashboard to view upcoming load information and search and view their historical loads and details. This setup, combined with customer reporting, ensures customers feel empowered and in the loop with their shipments. 

Furthermore, easy and quick access to a network of LTL Carriers allows for efficient rating of contracted LTL, volume, and guaranteed spot pricing, with EZ Loader's built-in LTL parameters dynamically adjusting for overlength and volume to ensure accurate pricing. The LTL portal also facilitates the management and comparison of LTL Carrier rates across lanes, enabling the loading of custom blankets, customer-specific pricing, or the setup of LTL pricing through a preferred partner, thus streamlining the customer's logistics process and enhancing customer satisfaction.

Think UPS & Fedex Tracking Links, but for EZ Loader TMS Loads. Send a link or tracking number for any load built-in EZ Loader. This link will open a page like the one above, showing the user a broad overview of tracking information. Tracking log data will come from third-party tracking integrations, EZ Tracking, carrier email update requests, and even check calls. Users can automate customer emails with tracking links attached at different points in the shipment cycle.



Working to save time and build more efficient brokerages, the EZ Loader TMS team has enabled automation that gives your customers the most up-to-date information on their loads. This automation can be utilized in the EZ Tracking, Load Status Update Request, and the ability to automatically send the External Tracking Link, allowing the customer to be notified at any particular status within the moving of the load. 



In the competitive landscape of freight brokerage, EZ Loader TMS provides a distinct advantage by giving brokers the tools needed for success. From real-time tracking with EZ Tracking to automated communications and load status updates, EZ Loader TMS is designed to address the critical challenges faced by today's freight brokers. As we look ahead, EZ Loader's continuous innovation and commitment to excellence promise to push brokerages forward, making visibility, efficiency, and superior customer service not just goals but realities for all users.